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Personal Emails Are a True Path

PR 101 I don’t get as many comments on my wine blog as I do personal Emails… Why I don’t get...

Speaker trepidation is pretty common when it comes to wine writers + some advice

Winemaker trepidation is pretty common when it comes to wine writers Working with tons of winemakers, through my 20 years of...

Putting your best foot forward, while delivering a great wine presentation

Glossophobia, the  abnormal fear of public speaking or trying to speak, comes from the Greek words: γλῶσσα ~ glōssa, meaning tongue φόβος ~...

Lisa Mattson Receives the 2012 Diaz Communications Innovator of the Year Award

Each year, since 2009, Jose and I not only watch who’s a leading innovator, but we also feel, as seasoned veterans,...

Seven Traits of a Good Keynote Speaker

Maybe it’s because we just saw a slew of them at the national political conventions, or perhaps it’s because we see...

How to Handle Wine Donation Requests

If you are in the wine industry, you know that the request for wine donations is a common occurrence. Perhaps it’s...