Marc Hinton ~ Enobytes
Greg Lint, president of Oak Knoll Winery who is no stranger to developing new marketing concepts was keen to pull everyone together to share the knowledge. Greg’s decision to seek the help of Jo Diaz of Diaz Communications was a wise move. Jo started the hugely successful “P.S. I Love You” campaign in California to bring more attention to Petite Sirah. Her efforts in that campaign have clearly been successful. Have you purchased a bottle of good quality California Petite Sirah lately? They are getting pricy.
Paul Gregutt ~ www.paulgregutt.com, after attending our organized Second Annual Oak Knoll Oregon Pinot Gris Symposium in Willamette Valley
I’m just back from delivering the keynote at the 2nd annual Oregon Pinot Gris Symposium. This one-day event, hosted by Greg Lint and Jeff Herinckx at Oak Knoll Winery, and organized by Jo and Jose Diaz, was even better the second time around.
At the feedback session, everyone rated the meeting with you very highly and, in fact, it was one of the highlights of the whole program! It was very eye-opening for the delegates to see that they can promote a specific varietal wine , in addition to their regions/countries.
Jay Walman ~ Walman Report
Congratulations on your new clients. You do the best PR.
Peter Witham ~ Wines & Vines ~ Can Pinot Gris Get a Grip on Oregon?
California-based wine publicist Jo Diaz might be called the éminence Gris behind the initiative. She has spent a decade championing Petite Sirah through PS I Love You Inc., an incorporated entity that started with 10 members and claimed 90 members in its 10th year.
In 2002, the P.R. company, Diaz Communications, began their effort to resurrect Petite Sirah on behalf of the then 60 growers and producers who still stood by it. Through relentless promotion, Jo Diaz and her husband, Jose, broke through the public’s and the critics’ indifference, and put Petite Sirah back on the map.
Wineries up and down the state [California] now are making varietal Petite Sirah wines. And a promotional organization, P. S. I Love You (www.psiloveyou.org), which was founded in 2002 with 39 charter members, has more than doubled to 81 winery members in 2011. I think it’s fair to say that organization and its founding director, Jo Diaz deserves much of the credit for the grape’s growing popularity.
Sondra Barrett PhD ~ Wine artist and writer
Jo is a supportive and creative writer and marketer. Her enthusiasm and integrity are stellar. She’s got a long-time view of the wine industry and knows how to connect with people. Her wine blog is like none other and it’s been a real treat working with her.” Top Qualities: Expert, High Integrity, Creative
Paul Gregutt ~ paulgregutt.com
State-wide marketing in Oregon has been essentially rudderless until recently. Jo Diaz’s small but important, privately-funded effort to promote Oregon pinot gris strikes me as not only focused but sensible. It has a clear goal, a reasonable objective, and the chance to break the state out of its one trick pony image.
Monica Turner ~ Stark Insider
If you don’t know much about Pinot Gris from Oregon, brace yourself; it’s about to get Real in the West Coast vineyards. Well known and even more respected wine guru Jo Diaz has spearheaded the launch of a wine marketing group focused on the white wine grape variety.
Rick Backas ~BackToBakas
On Facebook: Happy birthday to Jo Diaz – one of the wine industry’s best and brightest. She’s a friend to many!
Marlene Rossman ~ Manhattan Wine Seminars, in a comment on my story: Top 11 Things I’ve Learned as a Wine Industry Publicist
Jo, if ANYONE can do the job, it is you!
In wine, as in other areas of journalism, we sometimes get our ideas – or germs of ideas — from savvy PR and marketing folks who know when they have an interesting story to tell on behalf of their clients and have a good sense when writers might be interested. One of the more diligent and delightful of them is Jo Diaz, who runs her own communications company in Windsor, California in Sonoma County.
When Jo asked recently if I cared to meet a new client, a principle in a relatively new Portuguese wine company, I quickly took her up on her offer even though I don’t usually meet individually with winemakers or executives because I tend to shy away from being a captive audience of one. What happens if I don’t like the wines? In any event, I had a hunch that Jo was on to something unusual. And so we sat down for dinner last week at The Modern, one of my favorite New York restaurants, with her client (who picked up the bill, I will disclose right off the bat).