Oregon Pinot Gris Symposium
- Paul Gregutt, June 11, 2012, oregon’s other pinot ~ I’m just back from delivering the keynote at the 2nd annual Oregon Pinot Gris Symposium. This one-day event, hosted by Greg Lint and Jeff Herinckx at Oak Knoll Winery, and organized by Jo and Jose Diaz, was even better the second time around.
- Marc Hinton – Enobytes, June 14, 2012, Oregon Pinot Gris gets Mentored into Stardom ~ Greg Lint, president of Oak Knoll Winery who is no stranger to developing new marketing concepts was keen to pull everyone together to share the knowledge. Greg’s decision to seek the help of Jo Diaz of Diaz Communications was a wise move. Jo started the hugely successful “P.S. I Love You” campaign in California to bring more attention to Petite Sirah. Her efforts in that campaign have clearly been successful. Have you purchased a bottle of good quality California Petite Sirah lately? They are getting pricy.
Oak Knoll Winery
- Dan Berger, June 29, 2012, Vintage Experiences, Selling Pinot Gris ~ One reason Oregon Pinot Gris gets so little respect is that few people know how delightful the wine can be with a bit of bottle age. “Wholesalers say, ‘We gotta dump the ’09, it’s too old,’ and I say that it’s just turning into a different sort of wine,” said Greg Lint, president of Oak Knoll, one of those wineries that appreciates the mature characteristics in PG. One wine marketing executive said that some wholesalers want to “move boxes and aren’t into telling the real story of [Oregon] white wines.”
PS I Love You
- Randall Murray, Gainsville, FL, July 4, 2012 ~ If you want to know more about this welcome addition to the red wine list, it has its own website, psiloveyou.org.
Jo Diaz runs PS I Love You, the cheerleading group for this particular wine, and I spoke with her recently about the love of her (wine) life. What’s so special about petite sirah? I asked.“It seems petite sirah is a best-kept secret, and it’s always proving to be a winemaker’s wine,” Diaz said. “For many wineries, this is the icing on their wine list. It doesn’t need any critical review, never leaves the winery, and is sold directly to consumers through wine clubs and their tasting rooms. It’s a real ‘win’ for them.”
- Glen Fredericksen, Winelines Online: CSI in the Vineyard: Discovering the Heritage of Petite Sirah, June 26, 2012 ~ “CSI in the Vineyard: Discovering the Heritage of Petite Sirah”
Petite Sirah is very much a Noble Grape, and it is flourishing today in the New World, specifically California, Australia, Argentina, and Brazil. Winemakers have learned to tame the tannic harshness of the grape, and are now making full-bodied, plush renditions that have flavor profiles of blackberry, blueberry, black plum, black pepper, herbs and game. It is a collectible, ageworthy wine – examples from the 1970s are still drinking well today.