The Art of Diplomacy

Posted on Aug 20, 2014 in Blog, Public Relations | 0 comments

I’m a Sagittarian; and in astrology, we’re known to be pretty blunt. This isn’t a cop out for my being blunt, nor does it say that astrology is the be all to end all for supposed traits within that world… It’s just my life’s observations about myself, and the realizations that my bluntness has sometimes offended people. Sometimes I intended it (younger years); and, sometimes I don’t mean to offend...

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Personal Emails Are a True Path

Posted on Aug 13, 2014 in Blog, Public Relations | 0 comments

PR 101 I don’t get as many comments on my wine blog as I do personal Emails… Why I don’t get as many comments on my wine blog as I do private Emails… I don’t write a blog to elicit extensive comments on what I’ve put out there. Controversial stories always elicits emotions and that’s when people jump right it. I write in order to distribute information. Then I tend to get private Emails on whatever...

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Speaker trepidation is pretty common when it comes to wine writers + some advice

Posted on Feb 20, 2013 in Blog, Public Relations | 0 comments

Winemaker trepidation is pretty common when it comes to wine writers Working with tons of winemakers, through my 20 years of being in the wine business, I’ve seen many winemakers fear what’s going to happen to their wines, once they’ve been sent for review. Tons of questions arise: What if I get a bad score? Will a bad score ultimately cost me my job? Why do we even have to send out wines? Can’t we just build an audience...

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Putting your best foot forward, while delivering a great wine presentation

Posted on Jan 20, 2013 in Blog, Marketing, Public Relations | 4 comments

Glossophobia, the  abnormal fear of public speaking or trying to speak, comes from the Greek words: γλῶσσα ~ glōssa, meaning tongue φόβος ~ phobos, fear or dread Speech anxiety is a real apprehension for many people. People are known to fear giving a speech before any group, even if it’s only two or three people “more than they fear snakes, spiders, heights, disease, and death.” (University of Central...

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Press Release: Only One-Page is still very important

Posted on Aug 12, 2012 in Blog, Public Relations | 0 comments

Today, more than ever, the writing of a one-page press release is critical, in order to get a wine writer’s attention. Why? Writers are getting more mail than ever, and it’s mostly electronic. Who has time to read a new version of War & Peace? A press release is only intended to get a writer’s attention and less is more. You’re writing the press release to get a story or a feature. You’re not writing it for...

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